Brand Resources | Visit Crawford County, PA
there's a story here

Brand Resources


In 2021 the Crawford County Convention & Visitors Bureau began work on a brand identity plan for Crawford County intended to attract visitors and businesses to the area while also involving area businesses and the local community members in ways that would benefit them. Why is a brand identity important? Tourism in Crawford County accounts for $253M in visitor spending which saves county households $950 in annual taxes, and having a consistent brand identity that makes us stand out will help bring even more people and dollars to our area.

Brand Identity Plan 

This resulted in the “There’s a Story Here” brand plan, promoting Crawford County’s culture, history, and natural beauty through personal stories from the area. Why stories?

  • People relate to stories better than facts and figures
  • Stories give context to all the best things about Crawford County
  • Telling stories makes us human and invites visitors to come meet us

Your Story is Part of Crawford County’s Story

Your story is important in telling the story of Crawford County. Without it people won’t recognize how unique and special our area is, and the Crawford County Convention and Visitors Bureau wants to help you tell that story through a brand activation guide and the resources on this page. 

There’s A Story Here Presentation  

For those that would like to access the original brand strategy presentation, we’ve made the video available below along with the slide deck. 

There’s A Story Here Design Elements  

You can contact the CCCVB for materials including window clings and rack cards. Additionally, we’ve made various design elements available to use in creating your own content. Click on the links below to access these items.

Brand style sheet with fonts, colors


CCCVB logo files


QR Code graphics linking to the mobile app landing page


Sample social media post images and copy you can post or take inspiration from

Download All

Social media post to customize

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